Entry-level (BDR/SDR)
Base salary of $55K–$70K, plus commission for hitting meeting or pipeline targets. Reps who hit quota generally land in this range. No degree required. No prior sales experience required.
Taught by a 12-year sales leader from Bannerman, LeadIQ and Attentive
B2B sales is the fastest path to $100K+ for women with no technical background, and the industry is hiring. In one free hour I’ll show you which role to target, how to get recruited instead of applying, and what to do in your first 90 days.
Free to attend. No experience required. Replay not guaranteed.

“I had the great privilege of being a direct report to Annie.”
“Hands down, one of the best managers I’ve ever had.”
“The type of leader every salesperson hopes to work for.”
“Annie is the type of leader that makes you want to be outstanding at what you do.”
“Annie was my favorite manager before I was even on her team.”
These are the women Annie hired, trained and promoted. Now she’s teaching the same playbook to everyone else.
There is a category of job in this country that pays six figures, requires no degree, no coding, and no personal brand. It hires people with zero prior experience every single week.
It’s B2B sales. Selling software and services to other businesses. And it is, by a wide margin, the highest-paid non-technical role that exists.
The reason you’ve never seriously considered it isn’t that you couldn’t do it. It’s that nobody told you it was an option. These jobs don’t get posted on career-day boards. They get filled through referrals, through recruiters, and through people who already know how the room works.
I spent 12 years inside that room. I started cold calling as an entry-level rep and became the top-ranked rep on every team I joined. Then I spent years on the other side of the table, hiring, training and promoting the reps who got in.
I know exactly what hiring managers screen for, because I was the hiring manager. That’s what I’m teaching on Tuesday.

You’ve probably seen ads for “high-ticket closing,” commission-only work taking calls for online coaches. That’s a different thing, and I want to be direct about the difference before you give me an hour of your Tuesday.
| Commission-only “closing” | B2B sales (what I teach) |
|---|---|
| No base salary. You eat what you kill | Base salary plus uncapped commission |
| No benefits, no PTO, 1099 | Health insurance, 401k, PTO, often equity |
| Selling courses for online coaches | Selling software and services to real companies |
| No career ladder | Entry rep → closer → enterprise closer → manager → VP |
| Résumé value: hard to explain | Résumé value: compounds for the rest of your career |
| Income disappears when the coach’s funnel dries up | Fortune 500 buyers, multi-year contracts |
Both can make money. Only one of them still pays you in ten years.
Nobody should take a career claim at face value, so here’s the arithmetic instead of the promise. One word first: quota is simply the sales target you’re expected to hit. Hit it and you earn the commission below.
Base salary of $55K–$70K, plus commission for hitting meeting or pipeline targets. Reps who hit quota generally land in this range. No degree required. No prior sales experience required.
Typical structure is a 50/50 split: roughly $80K base and $80K in commission at 100% of quota. That is where this figure comes from. Beat quota and you earn above it, because commission is uncapped.
At the top of the market, enterprise reps selling seven-figure contracts clear this range. These are the rooms I’ll show you how to get recruited into.
Ranges reflect the U.S. B2B technology market and vary by company, territory, and individual performance. These are not projections of your results. See the full earnings disclaimer at the bottom of this page.
Members come from these backgrounds: Teaching, Nursing, Retail management, Hospitality, Real estate, Recruiting, Customer service, Marketing, Fitness coaching, Restaurant serving, Retail sales, Administrative work, Stay-at-home mom returning to work, Recent grad, Career pivot at 40, Non-profit, Cosmetology, Bartending, Flight attendant, Insurance, Property management, HR.
If you can hold a conversation, handle a “no,” and follow a process, you have the raw material. Everything else is trainable.
The difference between BDR, SDR, AE and enterprise: what each one pays, what each one does all day, and exactly which door you should be knocking on based on where you are today.
Why the online application pile is the worst way in, and the specific approach that puts you in front of hiring managers directly. This is the same approach I watched work from the hiring side for over a decade.
The exact things I screened for when I hired reps, and the three mistakes that got candidates cut in the first five minutes. Most people fail here for reasons that are completely fixable.
What to do in week one, month one and quarter one to become the rep who gets kept, promoted and paid, instead of the one who washes out at month four.
No pitch-fest. No “manifest your millionaire mindset.” One hour of the actual mechanics, from someone who’s been on both sides of the hiring table.
Save my free seatFree, live, 60 minutes on Zoom. Come with questions; I answer them live at the end.
Which role to target, how the pay structure works, how to get in front of hiring managers, and how to interview without a sales résumé.
For women who want hands-on help, I’ll explain how Women Sales Academy works at the end of the class. It’s my paid program: the training, the interview prep, and introductions to companies actively hiring reps.

Twelve years ago I started cold calling as a BDR. I was not a natural. I was terrified of the phone and I had no idea what I was doing.
What I did have was a process I refused to abandon. I became the top-ranked SDR on my team. Then I became the top-ranked AE. After closing the largest deal in LeadIQ history, I moved into leadership. I became the top-ranked manager at LeadIQ, then the top-ranked manager at Attentive, where I was promoted into second line leadership overseeing multiple teams. That meant my job stopped being about my own numbers and started being about how many other people I could get there.
That turned out to be the part I loved. I’ve hired reps with no experience and watched them clear six figures inside a year. I’ve promoted women into leadership who a year earlier were convinced they weren’t “sales people.” I’ve sat in hundreds of interviews and seen exactly which candidates make it through and why.
Here’s what became impossible to ignore: the women who got in were almost never the most qualified ones. They were the ones who found out the job existed and knew how to approach it. That’s an information gap, not a talent gap. And it’s a fixable one.
I built most of this with two kids under four. That isn’t a hardship story, it’s the practical case for the job: these roles are overwhelmingly remote, you’re measured on results rather than hours in a chair, and the pay doesn’t ask you to choose between the two.
Women Sales Academy is me closing that gap. I teach the skill, I prep you for the interview, and I connect you with the companies I know are hiring.
These aren’t students who bought a course. They’re the reps Annie hired, trained and promoted, and the CEO she reported to.
“Annie taught me that succeeding in sales isn’t about having the ‘right’ personality—it’s about learning the right process. She made the work feel clear, coachable, and repeatable, and helped me build confidence through real results.”
“Annie didn’t just tell me to make more calls or work harder. She showed me how to choose the right accounts, improve my conversations, and understand why deals moved forward. The way I sell today was shaped by her coaching.”
“Annie understands what it takes to build successful salespeople because she has done the job at every level. At LeadIQ, she combined a top performer’s instincts with a leader’s ability to turn those instincts into a system other reps could learn and execute.”
“Annie is the type of leader every salesperson hopes to work for in their career. She takes her time to get to know each deal and provides supportive recommendations to move things through the process. She leverages data to uncover her team’s blind spots and goes to bat for her team if ever there’s a need to.”
“Annie was my favorite manager before I was even on her team. I specifically asked to be placed on her team when offered my position at Attentive and was lucky enough to get it. From day one, Annie made sure I had every tool I needed to succeed and then some.”
“Every now and then you have a manager who you look forward to your 1-on-1 with. Annie is one of those people. Our coaching sessions were valuable and collaborative, and the target accounts she assigned me were well researched and relevant. Hands down, one of the best managers I’ve ever had.”
“Annie is the type of leader that makes you want to be outstanding at what you do. She truly has the ability to bring out the best in people. She led the team with strategy, high energy, and was always extremely approachable.”
“Annie is consistently involved in pipeline and is constantly bringing new best practices, creative outreach, and new perspectives to the team. She joins sales calls and is fully tuned into what’s going on with each seller’s deals.”
“Annie was always the hardest working person in our office. The SDRs were held to an already high standard of setting 40+ qualified meetings a month, but Annie prided herself not only on setting the most meetings but finding the biggest deals.”
You’re going to spend the next 90 days either way. The only question is where they leave you.
Free · Live on Zoom · 60 minutes · Tuesdays at 7:00 PM CT
No. The entry-level roles I’ll cover are specifically designed for people with none. I’ve personally hired reps whose last job was serving tables, teaching, or managing a retail store, and watched them clear six figures within a year.
No. B2B sales is one of the few high-paying fields where the degree requirement has largely disappeared. Companies care whether you can do the work, and that’s demonstrable in an interview.
Most of these roles are remote or hybrid. Some companies are pushing back toward in-office, which is exactly the kind of thing we’ll cover, so you know what you’re negotiating for.
Significant. High-ticket closing is usually commission-only contract work selling coaching programs. B2B sales is a salaried career with commission on top, benefits, equity, and a promotion path. See the comparison above.
Entry-level B2B sales roles typically pay $85K–$110K at quota in year one, depending on company and market. Closing roles typically run $150K–$200K+. I’ll break down exactly how the compensation math works on the class. Your results depend on your market, your effort and your company. I can teach the path, not guarantee the outcome.
No, and the assumption that it is costs a lot of people a lot of money. Life experience is an asset in this job. Buyers take you more seriously, not less.
On the free class I’ll teach you the process. For women who want direct help, my paid program includes interview preparation and introductions to companies actively hiring. I’ll explain how that works, and what it costs, at the end of the class.
Yes. Free to attend, 60 minutes, live. At the end I’ll spend a few minutes on Women Sales Academy, my paid program, for anyone who wants direct help. There’s no obligation, and the class stands on its own.
Plan on attending live. Replays aren’t guaranteed, and the live Q&A at the end is the most valuable part. You can ask about your specific situation.
Motivated career-changers typically land a role within one to three months of starting a serious search. Some are faster, some take longer. Anyone telling you there’s a guaranteed timeline is selling you something.
The first half will be review. The second half is how to get recruited into the top-paying enterprise rooms, and that’s the part most working reps say they came for.
You’re welcome to attend. The compensation figures and hiring approach are U.S.-market specific, so the value will vary.
One hour, Tuesday at 7:00 PM CT. It’s free.
Save my free seatNext class: Tuesday, July 28, 7:00 PM CDT